The club has the worldwide fan base and mega-stars like Messi and Neymar Jr. In terms of awareness, FC Barcelona more than fills the need. Through those diverse markets Rakuten has created a unique ecosystem for users and hopes to raise awareness of that ecosystem. Rakuten and FC Barcelona started a four-year agreement (with an option for a one-year extension) to become Main Global Partners earlier this month.īased in Tokyo, Rakuten is an e-commerce marketplace company that encompasses over 70 businesses in the digital content, communications and fintech space. Get The Latest Soccer Tech News In Your Inbox! Rakuten viber barcelona series#Followers of the account will receive access to a bot experience and are able to download an exclusive FC Barcelona sticker pack as part of a series of sticker packs that will be released.įC Barcelona stars Lionel Messi, Neymar Jr., Gerard Piqué and Arda Turan visited Viber parent company Rakuten’s headquarters in Tokyo and interacted with a young fan on a video call on Viber, which became the official communication channel of the club. With help from the global mobile messaging service Viber, fans will have access to behind-the-scenes coverage of FC Barcelona.įC Barcelona last week launched its Viber Public Account that provides 800 million worldwide users with exclusive behind-the-scenes content, news and updates leading up to the start of the La Liga season.
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